Posted on Leave a comment

From Landmarks to Modern Illustrations: The Evolution of Popular Postcard Themes

In an era dominated by digital communication, there remains a charming and timeless appeal in sending and receiving postcards. Over the past decade, the world of postcards has witnessed a remarkable transformation, with the most popular postcard themes evolving to reflect a new generation’s changing interests and trends. In this blog post, we will take a journey through the last years, exploring how postcard themes have shifted to captivate the hearts of Postcrossing members and postcard shop customers alike.

The Rise of Travel and Wanderlust:

Postcards featuring breathtaking landscapes and iconic landmarks were highly sought after at the decade’s start. Wanderlust-inspired themes allowed recipients to embark on a visual journey around the globe. Picturesque beaches, majestic mountains, and cultural landmarks adorned postcards, satisfying the desire for travel and exploration. Such themes not only connect people across borders but also serve as reminders of past adventures and dreams of future escapades.

The Boom of Quirky Illustrations:

As social media platforms gained prominence, the popularity of postcards with quirky illustrations began to rise. These whimsical designs often depicted anthropomorphic animals, humorous scenarios, or pun-filled artwork. The playful nature of these postcards resonated with a younger audience, and their ability to evoke a smile or a laugh made them an instant hit on the Postcrossing platform and in postcard shops.

The Nostalgic Revival:

With the advent of vintage and retro trends, postcards featuring nostalgic themes experienced a resurgence in popularity. Vintage postcards with travel advertisements, retro movie posters, and classic black-and-white photography became highly sought after. The timeless appeal of these designs offered a sentimental connection to the past, allowing recipients to reminisce about simpler times and cherish memories from bygone eras.

Nature’s Tranquility and Mindfulness:

In the face of global uncertainty and the need for solace, postcards that celebrated nature’s tranquility and promoted mindfulness gained significant traction. These designs showcased serene landscapes, blooming flowers, and calming seascapes, encouraging recipients to find moments of peace and reflection. Such postcards became symbols of hope, reminding people of the beauty that can be found even in challenging times.


In addition to the changing themes, there has been a remarkable surge in the popularity of mail art. Mail art refers to the practice of decorating and personalizing postcards, envelopes, and other forms of mail with artistic elements. This creative movement has gained traction among Postcrossing members and postcard shop customers, who have embraced the opportunity to turn their mail into unique and expressive art pieces. The popularity of washi tapes and stickers has made even people who don’t know how to draw feel like performers.

Over the past decade, the landscape of postcard themes has radically transformed. From travel-inspired adventures to quirky illustrations, nostalgic revivals, and nature’s tranquility, postcards have evolved to reflect the changing interests and desires of Postcrossing members and postcard shop customers. As we embrace the digital age, the enduring charm of postcards continues to captivate our hearts, reminding us of the power of tangible connections in an increasingly virtual world. So, the next time you send or receive a postcard, take a moment to appreciate the journey of themes it represents—a testament to the ever-evolving nature of the human connection.

Happy Postcrossing!